the purpose of the Netflix website is to allow its audience to stream films and tv shows within the website and there choice is according to their country. The target audience for Netflix is people aged 16-30
b) Visitor Needs
the reason the audience would visit this website is to be entertained by being able to search films from different categories and genres by streaming the film or TV series and they are able to do this 24/7
c) information flow/ user experience
the website is set out so that it is efficient way so that the audience can find what they're looking for quickly and with ease. there is a large scroll bar at the side of the page and within the page itself is thumbnails attracted to sliders of all the different films and tv series. for example there is a 'popular on Netflix' categories, a 'trending now' category, and also a large range of others relating to film and tv series you have watched this makes it a lot easier to find similar films you will like. each thumbnail is hyperlinked and therefore takes you straight to the film which means there effort used to watch the film is very minimal
d) Features
like most websites Netflix has a scroll bar to which helps guide you up and down the page, there is also a header which includes the logo for Netflix. there is a search bar, navigation bar, and drop down menu. since this website is for streaming media, it offers, play, pause, fast forward, and rewind buttons to play the actual content chosen. this website widely uses Web 3.0 as it remembers previous films and tv serious watched so that it can recommend similar titles, for example if you watched Jackass 2, it may recommend Jackass 2.5
e) benefits
with Netflix the benefits for the producer is that they get a huge amount of income from the films and featured films and subscription fee's, since Netflix has 65.55 million users, then it creates a large amount of revenue. the benefits for the audience are that they get to be entertained by enjoying different types of media at a low price 24/7.
f) content
the Netflix website is quite new and only 18 years old, recently it has become extremely popular with the teenage audience due to what films and series it offers. the lay out changes frequently but always with holds modern feel to it with the use of scroll bars and colour theme. even though the logo has changed throughout the years it has not been a drastic change. on the webpage there are many thumbnails and hyperlinks to view the correct content. this makes the website have a very sophisticated look.
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