LO1 - Analysis of IMDB

a) Purpose & Target Audience (ADVERTISING)

the purpose of the IMDB website is to educate and inform its audience about upcoming films, and other information regarding actors, scenes, ratings and trailers. the target audience for IMDB is male & females aged 30-70 in the ABC1 demographic

b) Visitor needs

the IMDB website full fills the needs of its audience by having a search bar and a navigation bar with different categories to help the audience quickly navigate around the website with ease jumping from page to page and thumbnail to thumbnail

c) information & user experience

IMDb (Internet Movie Data base) has a very modern layout where it causes the feel to be not very professional but quite formal and relaxed.  it is very easy for the audience to use as the categories to browse are very clear, along with the search & navigation bar. when first on the website, there are quite a few eye catching aspects where as this leads the audience to further investigate certain articles.

d) Festures
the first aspects of the IMDb website we see when loading it is the large thumbnails of the new and upcoming movie trailers which are therefore hyperlinked to the corresponding page. the banner on the webpage include a logo, nav bar, search bar, and radio buttons which are the facebook/ tiwtter icons which are hyperlinked to the page. there is also a login option where you can create and account which allows you to leave reviews and many other things. there is a scroll bar where it allows you to browse the page if there is more content. the website has a large mix of images and text which keeps the audience interested.

e)

for the producer the benefits of IMDB are providing a free service which entertains the public, but they also make profit from advertising differfeny film servieses and streaming services. the benafit for the audience is that they are able to look up many different films and also view reviews ratings and showing times which helps them decide wether to purchase or view the film.

f)

IMDb was launched in 1990 and ever since then it has changed drastically year by year. the logo on the page has stayed very similar for many years by not changing font or anything else applicable. the navigation bar is currently black and white where as the previous one was blue with white writing. there are a lot more thumbnails and images which makes the audience more attracted to certain features, there is a scroll bar, and a box with a scroll bar within.